• Store and manage your products, discounts, coupons, and orders within standard EE channels, just like you store all of your other data. No messy bridging apps, duplication of content, or new interfaces for clients to learn.
• Create customer selectable options with ease using CartThrob Price Modifiers.
• CartThrob's powerful Packages feature allow you to bundle your products together with configurable options. Select products from a sortable, searchable list and set configuration options on an item by item basis.
• Restrict your downloads to individual users or groups. Protect your files with strong encryption and link obfuscation, and allow your users to download files over 1gb.
• Take donations, sell products, downloads, channel entries, and subscriptions* all within the same checkout.
• Manage inventory per product, or by item option group. Plus, get customizable email alerts when stock levels get low.
• Show item prices with or without tax included.
• Easy guest checkout, or require registration. Allow guests to register during checkout, and save customer information to EE's built in member fields.
• Customizable order emails use EE's standard template system. Create multiple emails to different recipients based on the customer transaction, or on EE status changes.
• Display past customer purchases, product recommendations, "also purchased" lists.
• Included Sales Reports show daily, monthy, and yearly sales numbers. Follow transactions all the way down to individual sales. Also, you can use standard EE templates to add to the backend reports section, or display in the front-end.
• Manage tax rates by zip, state, country, or region. Options to charge tax on shipping, to set non-taxable items, or to create custom tax plugins to suit your specific requirements.
• Popular gateways like Authorize.net, PayPal, Sage, eWay, and Realex (and many more) are included. A well documented API is also available for developing your own.
• Direct integration with ExpressionEngine means your store works with your content, your forums, wikis, and membership.
• Get started fast. Auto-install templates allow you to get set up and running in minutes. Use our professional sample templates, or use our well documented system of powerful tags to create your own unique store.
• Run into problems? No sweat. You'll have access to the same great support staff that helped the original CartThrob win Devot-ee's Module of the Year.

*subscriptions require the CartThrob Subscriptions add-on, available separately